My placement project, during my placement at Creative Leap.
Savlon is a First Aid brand with products such as plasters, dressings, cremes etc. The brief was to create a new identity that allows Savlon to grow bigger. Savlons new brand position: Skin Experts (old: First Aid Experts) allows new brand extensions such as Baby care, Skincare, Sun care, toiletries etc.

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© Pernille Hannibal 2010