My Bachel for project. McDougalls is a british baking-products brand consisting of flours and cake mixes. I wanted to to target the mothers of young children by creating a playfull identity that appeals to both the mother and the child. The pay-off: "it's piece of cake, baking with McDougalls" is to tell the mothers that McDougalls makes it easier and more fun to bake with your child.

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© Pernille Hannibal 2010